Family, friends and supporters are rallying around Matt Rustad, affectionately known as “Cowboy,” following a serious ATV accident on Saturday, October 3, 2026.
According to messages shared by people close to Matt, he remains in critical condition as he continues to receive medical care. Reports indicate that he suffered severe injuries, including bleeding in the brain, and underwent emergency brain surgery following the accident. His loved ones are asking the community to continue praying for his recovery.
For those who know Matt, this is a moment of uncertainty and fear — but also one of hope.
Messages shared by family and friends describe Matt as someone deeply loved by the people around him. Supporters have urged others to keep Matt, Liz and their family in their thoughts and prayers as they face the difficult days ahead.
Matt is also closely connected with C&S Custom Calls, where the company lists him as its staff manager. C&S describes his passions as competitive duck calling, pigeon hunting and big-water mallards, while also highlighting his love of spending time outdoors with his family, playing sports, hunting and fishing.
Those connections have helped bring together a wider community of people who know Matt through hunting, the outdoors, family and friendships. In the aftermath of such a serious accident, that community is now standing beside him and his loved ones.
The road ahead remains uncertain, and his family and friends have emphasized that Matt is still fighting. They continue to hold on to hope for his healing and recovery while asking others to keep the family in their prayers.
For everyone who knows “Cowboy,” the coming days will be filled with concern, hope and prayer. Every message of support and every prayer represents another reminder that Matt is not facing this battle alone.
May Matt Rustad, Liz and their family be surrounded by strength and comfort during this difficult time. May Matt continue to fight, and may those who love him remain hopeful as he begins the long journey toward recovery.
Keep fighting, Cowboy. You are loved, you are not alone, and an entire community is standing with you. #CowboyStrong
